As a small business owner, you’re likely to be looking at ways to scale your business. The most common barriers to growth include insufficient funds and lack of proper strategic planning.
Here are five tips for growing your small business:
1. Automate, automate, automate!
To give you more time to focus on growth, establish business processes and identify opportunities to systemise and automate wherever possible. Consider adopting a CRM with in-built tools to manage your entire business from one platform. There are plenty of excellent CRMs out there perfect for small business owners – some of the top players are Infusionsoft, ActiveCampaign and Ontraport.
2. Find the experts
As a small business owner, you wear a lot of hats. However when it comes time to take your business to the next level, you’ll need to find people with the right expertise to help you get there. From managing your finances to digital marketing consider the benefits of outsourcing key functions. This will free you up to spend more time on what you do best – delivering your products and services. Online platforms such as Freelancer get you quick and easy access to skilled freelancers around the world.
3. Check out your competition
Know your competition and use the intel to identify ways to differentiate yourself in the market. A little bit of research goes a long way – and it’s a task you can outsource!
4. Meet with fellow entrepreneurs
Fellow business owners (who are not your direct competition) can offer you some excellent support and ideas. Find ways to grow your network and establish relationships which could be of mutual benefit – think in the short, medium and long term. Depending on your industry, a great way to find these networks can be via LinkedIn.
5. Get social
As at July 2017, there were 17 million Australians using Facebook, 15 million on YouTube and 5 million on Instagram. That’s a lot of people! So start a business page and get posting!